About 2018-02-21T21:35:03+00:00

MFIC – Who We Are

The Maui Food Innovation Center (MFIC) is a unique first in-state incubator fostering Agribusiness and Foodpreneurs x-celeration and education. Part of the University of Hawai’i Maui College, located in Kahului, Hawai’i, MFIC is helping build a stronger, economically diverse, and sustainable Maui by supporting the value-added food industry. MFIC assists its community by providing technological expertise, innovative training, consultation, a manufacturing facility, and a Resource Hub for new and established food entrepreneur’s endeavoring to bring their products to market locally, regionally and nationally.

We are committed to a broad array of individuals within the community and assisting them take their food products to market and advancing Maui County foods.

  • Agribusinesses
  • New and established food entrepreneurs
  • Food service business
  • UHMC – Culinary, Business, Science students interested in food manufacturing
  • Workforce development
  • Women, Veteran, and minority-owned food businesses
  • Native Hawaiian food business owners

Our Mission

Building a stronger, economically diverse, and sustainable Maui Nui by supporting the local food producers and value-added industry through education and training, business incubation services, research, and development of food products.

Our Vision

To help develop “cottage” size companies into medium-sized food manufacturer’s in the State of Hawai’i by providing access to industry leaders, a food business incubator and shared-use processing facility with resources and technologies to elevate and foster their growth.

Our Facilities

The future Maui Food Innovation Center, a state-of-the-art manufacturing facility will be located in the existing Pilina building in the heart of the UH Maui College campus.

The renovation of the 5,000 square foot fully equipped food manufacturing and packaging facility, that will be County, FDA, and USDA compliant, is fully-funded by the State of Hawai’i. This $7 million investment recognizes the economic value the MFIC offers Hawai’i’s new and established food businesses, students, farmers, ranchers, chef’s, and restaurateurs.


• Staff Offices
• Multi-purpose meeting and education room
• Processing areas (wet, dry, cold)
• Packaging area & Finished product storage area
• Sanitation | Pot wash area
• Raw material, Refrigeration, Dry goods area
• Maintenance area and equipment storage
• Shipping and receiving area

Our Staff

Cory Vicens
Marketing & Communications

Chris Speere
Site Coordinator & Food Specialist

Advisory Committee

Karen Hanada
Director, UH Center Maui & MLI

Chris Speere
Site Coordinator & Food Specialist

Cory Vicens
Marketing & Communications

Dr. Cynthia Reeves
Director, UH Manoa ​CTAHR Cooperative Extension
“I think there is great opportunity here on Maui for the further development of the MFIC—I think all food start-up entrepreneurs would benefit from taking business start-up classes such as Core 4 or Be Strategic if they are growing a business.”

Paula Hegele
President, Maui Wine

Rudy Balala
President, Hawaii Food Manufacturers Association

Darren Strand
Pres./CEO, Hali’imaile Pineapple Company

Colleen O’Shea Brady
Entrepreneur & Philanthropist

Teena Rasmussen
Director, Maui County Office of Economic Development

Wayne Wong
Director, HI Small Business Development Center

Mike Abrams
President, Flavor Waves, Inc.

Michael Korniczky
Attorney At Law, Goodsill Anderson Quinn & Stifel

Luana Mahi
Director, Maui Food Technology Center

Martin Zorn
Pres. & COO, Kamakura Corp

Karl Fooks
Director, Hawai’i Strategic Development Corporation

Mitzi Toro
Owner, Maui Cookie Lady

Keli’i Heen
Manager, Young’s Market Co.

Wailani Artates
Owner, Artistry8

Kyle Datta
General Partner, Ulupono Initiative

Anthony LaBua-Keiser
Owner, Maui Preserved

Desiree Parada
Owner, Donut Dynamite, MFIC Graduate

Greg Cabanting
Branch Manager & MFIX Instructor, Anheuser-Busch

A Community Effort

Kitchen Rental

The Maui Food Innovation Research and Development Kitchen, Laulima #106 is available for rental. Please contact speere@hawaii.edu or uhmcmfic@hawaii.edu for more information.

Recent Graduates