Classes:

Principles of Entertainment Publicity & Promotion

This course will provide you with an overview of the elements and procedures in designing a comprehensive and effective publicity and promotion campaign for any form of entertainment. While examples will be drawn from the instructor's successful film campaigns including "Titanic," "Braveheart," "Spider- Man," and "Forrest Gump" among others, the skills learned will apply to a range of disciplines including music, TV, non-profit, retail, sports and tourism. You will learn how to define and target the audience, generate effective materials, create media pitches, set-up promotional stunts and events, enhance word-of-mouth, develop talent relations, and think strategically in creating a successful marketing campaigns for any product. Blaise Noto worked for 28 years as a top executive in entertainment marketing, publicity and promotion at Paramount Pictures, Columbia and Warner Bros. designing and implementing some of Hollywood's most successful motion picture campaigns including "Titanic," "Mission: Impossible," "Spider-Man," "Braveheart," "Forrest Gump," "Star Trek," "Charlie's Angels," "Grease," and "Terminator," among many others. Mr. Noto is a member of the Academy of Motion Picture Arts & Sciences, the National Academy of Recording Arts & Sciences and the Publicists Guild of America.

445W04, Mar 30 - Apr 27 (5 Tue) 6:30 - 9:45 pm, Laulima 108

Cost: $129

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